Startup Santa: Discover the Secrets of Business Success with Brad Pedersen
Dive into the hard-won wisdom of award-winning entrepreneur and business coach Brad Pedersen as he takes you on a journey through his incredible entrepreneurial path. From building and crashing a thriving toy empire to launching successful environmental enterprises focused on a triple bottom line, Brad’s story is a testament to resilience and creativity.
In Startup Santa, Brad Pedersen shares ten invaluable lessons drawn from iconic toys like G.I. Joe and the Hula-Hoop. These timeless toys offer unique insights that go beyond business, teaching us how imagination, innovation, and play can shape both life and entrepreneurship.
This book offers tools and strategies for entrepreneurs to chart their own heroic business journeys, including:
- The three flanking maneuvers that cause most businesses to fail
- Key elements needed to build a scalable, lasting company
- Empowering your team with the 1:3:1 principle
- Turning challenges into opportunities and adversity into strength
- Expanding your comfort zone with the courage flywheel
- Driving success through the inner character iceberg model
- Avoiding the 4P’s and 4B’s, while embracing the 4C’s for a balanced life
Startup Santa reminds us that the spirit of play isn’t just for kids—it’s a powerful force that can transform the way we approach entrepreneurship. By tapping into this playful mindset, we can enrich our businesses and lives with endless creativity and potential.
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